THE ROLE

As a Paid Programmatic Manager at Gravity Global, you will be responsible for developing and implementing data-driven and performance-oriented programmatic media strategies that align with our client’s goals and objectives. Also monitoring and optimizing programmatic media campaigns' performance using various tools and metrics.

RESPONSIBILITIES

• Maintain platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms.
• Be the programmatic specialist for the client on campaign performance and optimization, providing insights into the best strategies and tactics to achieve business objectives.
• Leverage first party and third-party data for targeting and insights.
• Oversee the work of one specialist, train technical knowledge, and manage workflow.
• Coordinate assets and tags with vendors and ensure campaigns are delivering against KPIs and proactively managing campaign execution.
• Oversee client pacing & performance across digital media portfolio.
• Recommend forward-thinking strategies and innovations.
• Proactively work with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client.
• Other duties as assigned.

STANDARD QUALIFICATIONS

• 3-4+ years of experience working in the programmatic digital media buying & planning space with a focus on programmatic strategy and execution, preferably in an agency setting.
• Strong experience with The Trade Desk, DV 360 or other major programmatic trading platforms (DSP’s).
• Strong knowledge and experience with multiple forms of digital media.
• Strong mathematical abilities.
• Willingness to contribute thinking and ideas that extend beyond media specific tasks.
• Detail-oriented, organized, and can handle multiple tasks and prioritize.
• Team player.